Five Winsor & Newton watercolour innovations throughout history

With a long history of innovation, Winsor & Newton have revolutionised the watercolour medium, introducing ground-breaking tools, technologies and products over the course of two centuries. We explore five of the company’s key contributions to watercolour painting, and their lasting impact. 

A magic touch 

Winsor & Newton was established by the combined efforts of chemist William Winsor and professional artist Henry Newton at the beginning of the 19th century. But it was Henry who supervised the watercolour laboratory and brought watercolours right up to date as we know them today, in little pans of completely soluble paint which work at the touch of a wet brush. This apparent ‘magic’ was brought about using glycerine instead of honey, which was first introduced to the market with Winsor & Newton’s moist watercolour cakes in 1835.


Water Bottle Moist Colour Box. Winsor & Newton catalogue, 1890


Painting en plen air 

This new discovery led to fresh markets for the modern watercolour medium. The ability to paint en plein air, or out in the field, was enabled with the creation of various paint box sets, particularly the water bottle box, known today as the Professional Watercolour Field Box. Artists could now document flowers, farm animals and newly explored overseas landscapes in colour with ease and accuracy. Featuring a unique pocket-sized set with a water bottle and cup as part of the case, the set opens up to reveal watercolour half pans, mixing areas and brush storage mounted on the inside of the water container.  


The Series 7 Brush.


A brush with royalty

The company’s devotion to expertly crafting quality artists’ brushes was royally acknowledged in 1866 by Queen Victoria. The Queen requested that Winsor & Newton produce the finest watercolour brush in her favourite size: the No. 7. The result of this royal order was the Series 7 Kolinsky Watercolour Brush range, a revolutionary watercolour brush series that provided unprecedented control over the flow and spread of paint, allowing for more subtle gradient work and delicate detail, and is considered the company’s finest brush to this day.  

The longevity of the Series 7 was unintentionally put to the test when one was uncovered during a salvage operation on the Titanic. When recovered, the brush head still looked as though it had just been bought. This magic trick owes itself to the brush’s Siberian weasel hairs, which are exceptionally robust and strong due to the harsh Arctic conditions the animals must endure. 


The Winsor & Newton watercolour laboratory, the special domain of Henry Charles Newton. Taken from The Artist’s Colourmen’s Story in 1984.


Handbooks for hobbyists 

Winsor & Newton went on to create a series of books written specifically for the student and amateur by well-known artists, often referred to as the ‘One Shilling Handbooks’. These instructional books were progressive for their time because they helped educate amateur artists and hobbyists who wanted to learn but didn’t attend art school, where the majority of art tuition could be found. Monochrome and colour handbooks on watercolour painting include The Art of Flower Painting in Watercolours, Hints on Sketching in Watercolour, Landscape Painting in Watercolours and Modern Watercolour Pigments.

Winsor & Newton continues this approach to educating artists through our collection of guides and masterclasses.


Promarker Watercolour


Modern-day mediums

Pushing the boundaries of watercolour painting, Winsor & Newton have transformed it from a traditional medium to a medium for modern works of art. New products began to take off during the early 20th century when the company developed pigment dispersions, which allowed for the production of a range of high-quality watercolour paints. This research led the way for the development of the Watercolour Marker that was introduced into the Promarker family in 2020, providing artists with new tools for creating painterly effects. The range contains 35 specially selected watercolour pigments, which are triple-milled to ensure optimal performance and maximum colour permanence.  

From the development of more advanced painting tools to innovative new technologies, the legacy left by Winsor & Newton in the field of watercolour painting is tremendous. What began as mere experiments in a watercolour laboratory soon transformed the way in which watercolours were used across the world.

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